° LILLIE GLASS BLOWERS
Lillie Glassblowers wanted to reposition themselves as provider of corporate, customized glass awards. They wanted a website, social media pages, SEO – the works. I worked with them to detail their new positioning and present it online. I designed the website, lillieglass.com, and the social media pages such as Twitter and Facebook business pages. They began coming up in first-page Google/Bing results for relevant keywords such as ‘innovative glass design’ and ‘custom crystal glassblowers’ and impressions and traffic grew monthly.
° CRAZY LEGS PRODUCTIONS
CrazyLegsProductions.com, a film production studio, wanted SEO for their new site, and wanted to appear in searches in LA, Atlanta and New York. I got them first-page Google results for keywords important to them such as ‘special effects Atlanta’ and ‘storytelling production companies.’
° EVENT STREAMS
Eventstreams.com wanted SEO-driven blog posts. I performed keyword research and posted to their blog with articles written about consumer-searched industry keywords. I executed processes for client interviews and approvals prior to publish.
° CPAPs etc.
CPAPsETC.com wanted to be optimized for competitive CPAPs products brand names being sold on this eCommerce site. I built social media profiles such as in Pinterest. I performed SEO and achieved first-page results for products by Innomed and CareFusion. Quality metrics, such as amount of pages viewed per web visitor and duration of visit, grew monthly as result, with SEO and social media as part of important mix for sales.
° SAVANNAH COLLEGE OF ART & DESIGN ALUMNI:
ENGAGEMENT & SOCIAL MEDIA
SCAD wanted to grow involvement and visibility in Atlanta Alumni. I began working directly with the Atlanta campus Alumni Relations Manager in 2010 and I created new, monthly events driven by surveys (as opposed to only quarterly events previously). I created regular strategic hub-&-spoke marketing communications driving Alumni to the Facebook Group (with increases in joins and positive comments there). Events have achieved 25% attendence growth, last up to four hours, and draw Alumni from as far as Tennessee. I am the chapter president and am currently building a Chapter Board.
° BRAND IDENTITY GUIDELINES
A well-known industry association had been conducting industry education for years but lacked a strong, cohesive, branded image and messaging. Without these, it risked losing awareness and recall among its audience. I created a brand identity and wrote stylistically consistent themes for conferences. Contact me to see the brand guidelines and strategic brand research I directed and developed.
° PRODUCT FAMILY BRANDING AND PROMOTIONS
A family of transportation technology products required brand strategy, facelift and cohesion. I researched competitor brands, message and strategies to drive new creative for these products. I directed and wrote copy and image for campaigns and brand identities. As result, brand-name related web searchs increased 24-26% year over year for two years and web-based sales leads increased 30%. See the branding case study pdf.
° WILEY ENGINEERING MARKETING PLAN
I created brand identity and literature for Wiley helping its transition from $500k revenue start-up to current $1.5M. The client claims literature and branding have lifted sales conversion 10-15%. And when Wiley considered going into software for beverage engineering, I worked with a team to conduct marketing analysis and form a launch plan. Working with client and industry financials, we were able to show opportunity for the product. Consequently, Wiley Engineering has formed long-term goals to migrate into software. See our delivered marketing plan pdf.
° COMPETITIVE STRATEGY WEB AUDITS
I highly encourage strategic web audits of online competitors when defining one’s branding, website marketing or SEO strategy. Read more on my approach and see sample website audits.
My work experience has been full enough to include marketing management, web marketing strategy, project management, web analytics, search marketing, social media, advertising, creative direction and art direction in industries such as software/technologies, start-ups, telecom, education, food and beverage, restaurant, retail, logistics and flooring. For more info, see my portfolio samples, or to access more such success stories and information let’s connect and plan a meeting for my portfolio discussion.