The Latest From Our Blog...

Augmented Reality? Really?

AR is no new phenomenon. But has it really been used on smartphone successfully in marketing? Short answer is yes. Here’s how: Perhaps a great example of what AR is and how it’s been used is with Pokemon Go (and other games). Pokemon Go was massively popular a few years ago (but is still played)

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What Makes Up the Worlds of Web 2.0 & 3.0?

You’ve heard the terms Web 2.0 & 3.0, but perhaps uncertain of exactly what they mean or what constitutes them? Here are some lists of technological inventions and components to attempt to clarify: Web 2.0 is the technological backbone and inception of the world of social media. It’s made up of: • Podcasts • Blogs

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Remember QR Codes?

Quick Response codes have been around since 1994 (1994! invented in Japan for labeling auto parts). They are 2D scanning codes for marketing usage. They aren’t just a fading trend – there are still a lot of advantages to them, such as: There are a lot of free, easy-to-use QR code generators (such as with

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LinkedIn Profile Planning

Over 90% of recruiters rely on LinkedIn (according to the Society of Human Resource Management). LinkedIn is a “rolodex” of your contacts, but it’s much more. Like with most social media, freshness and relevance of content are very important in LinkedIn. And you want to make sure you’ve written and/or researched a list of keywords

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More Easy Things YOU Can do to Improve SEO for Your Online Membership & Social Media Profiles

I previously wrote a blog post on “Free, Easy Things YOU Can do to Improve SEO for Your Online Membership and Social Media Profiles”. Here are some more free, easy things to add to that list: Links. An important element of SEO is links – both inbound and outbound – and if you think strategically,

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