Online Music Study
An online music service, Frogtooon.com, came to ZenFires. The service acts as a freemium, online music video channel for label musicians and genres. You can watch videos from just about any music style, genre or label out there. They wanted better results from Google searches for their users, and for those searching for online music, and came to ZenFires for help.
How to achieve full Google indexing and come up in search results for specific musicians and music queries? And how to channel the hundreds of thousands of Facebook Likes back to the website?
The success of the business and website infrastructure was in the ability to license and display existing music label video content. However this put the focus on outside content drawn in. The website was also wide in breadth (but not necessarily in search engine preferred architecture). Also the website had buttons and calls-to-action promoting their Facebook page and music app to achieve Likes and visits, but not as many the other way around. Because of this linking and architecture, consumers would comment on their listening and favorite artists in Facebook. Meanwhile, Google gave more credit to websites with more original content.
ZenFires put together strategic recommendations to:
A). Recreate website architecture and UI to retain consumers on the site, and pull consumers from Facebook, rather than the other way around.
B). Create a forum on the site to empower consumers to comment and even blog about their listening and favorite musicians there on the Frogtoon site and forum as opposed to on Facebook.
C). Architect the forum for Google spider preferences toward optimal crawling of original content, based on content-relevant category pyramids and platforms.
D). All of this was to provide the site with the necessary, original content and relevant content depth for optimal search engine results.