Miscellaneous Case Studies
Here are case studies and project descriptions of our services which we have conducted for various companies in a variety of industries.
° FURNITURE STORES WEBSITE & SEO
A small company of furniture stores in the Midwest wanted a new website and SEO results to improve upon the flat results from their previous website provider. We did SEO research and execution and achieved a host of new Google first-page results and visitor traffic, for industry-demand keywords (such as ‘discount furniture’, as opposed to brandname keywords), via YouTube, Google reviews as well as regular website page listings. See the case study.
° REFUND SERVICE FOR ECOMMERCE – GROWTH IN SOCIAL MEDIA
A new online service client of ours wanted to start up with a notable social media presence – to announce their service and attract a following. Because they had a new service to offer online refunds, with ecommerce providers in new ways to consumers, descriptions and online content and engagement were critical. We were able to provide great results in the first 5 months in Facebook and Twitter alone! See the case study see the case study.
° SEO REPAIRS & CONTENT CREATION FOR HEAVY TRAFFIC GROWTH
A company of supplier stores serving the construction industry with building materials sought our help for website SEO problems. While identifying over 1000 problem links and errors from spambots, etc., we were able to execute proper Google tools setups, many repairs and generate 24 new pages of keyword copywriting for great SEO results. Including new relevant first-page keyword search results, and 5x the amount of Google organic new website visitors within our first month of activity; read more in the case study.
° CAREER GUIDE WEBSITE
An career counseling eCommerce wanted a blogsite and social media optimization to drive traffic. We created the site and did daily social media posting, and achieved accompanying SEO effects, for the site. See the case study.
° THE CABIN DEPOT
TheCabinDepot.com was a several-year-old, dormant eCommerce site originally built to sell rustic home furnishings. The site had been constructed with no SEO, had been dormant without purchases, and the client wanted to come up for search results based on consumer-driven interest keywords and purchasing. After doing competitive research and keyword analysis, I applied that knowledge to SEO the site and specific product listings. The result? Immediate purchasing and traffic growth where there had been none previously. See the case study document.
° PARKVIEW RESTORATION
ParkviewRestoration.com is a building restoration and renovation company that came to us wanting a website, SEO and location directory SEO for their new services, and wanted to appear in searches in various places across Atlanta. In 2013 we created their website and directory profiles with researched, vital keywords, and got them first-page Google results for keywords important to them such as ‘fire damage cleanup Alpharetta, GA’ and ‘hail roof repair Marietta, GA.’ See the SEO results documentation.
° EVENT STREAMS
Eventstreams.com wanted SEO-driven blog posts in 2011-2012. We performed keyword research and posted to their blog with articles written about consumer-searched industry keywords. We executed processes for client interviews and approvals prior to publish for SEO-driven blogging successes.
° LILLIE GLASS BLOWERS
Lillie Glassblowers wanted to reposition themselves as provider of corporate, customized glass awards in 2012. They wanted a website, social media pages and initial SEO setup. I worked with them to detail their new positioning and present it online. I designed the website, and the social media pages such as Twitter and Facebook business pages. I got them coming up in first-page Google/Bing results for relevant keywords such as ‘innovative glass design’ and ‘custom crystal glassblowers’ and impressions and traffic grew monthly.
° SAVANNAH COLLEGE OF ART & DESIGN ALUMNI:
ENGAGEMENT & SOCIAL MEDIA
SCAD wanted to grow involvement and visibility in Atlanta Alumni. Jake Aull began working directly with the Atlanta campus Alumni Relations Manager in 2010 and created new, monthly events driven by surveys (as opposed to only quarterly events previously). Jake created regular strategic hub-&-spoke marketing communications driving Alumni to the Facebook Group (with increases in joins and positive comments there). Events started achieving 25% attendence growth, lasted up to four hours, and drew Alumni from as far as Tennessee. Jake is also the chapter president.
° WILEY ENGINEERING MARKETING PLAN
Jake created brand identity and literature for Wiley helping its transition from $500k revenue start-up to current $1.5M. The client claimed literature and branding lifted sales conversion 10-15%. And when Wiley considered going into software for beverage engineering, Jake worked with a team to conduct marketing analysis and form a launch plan. Working with client and industry financials, we were able to show opportunity for the product. Consequently, Wiley Engineering has formed long-term goals to migrate into software. See our delivered marketing plan pdf.
° COMPETITIVE STRATEGY WEB AUDITS
I highly encourage strategic web audits of online competitors when defining one’s branding, website marketing or SEO strategy. Read more on my approach and see sample website audits.
My work experience has been full enough to include marketing management, web marketing strategy, project management, web analytics, search marketing, social media, advertising, creative direction and art direction in industries such as software/technologies, start-ups, telecom, education, food and beverage, restaurant, retail, logistics and flooring. For more info, see our web design portfolio samples, or to access more such success stories and information let’s connect and plan a meeting for my portfolio discussion.