Driving the Marketing Wheel & Spoke…

• by Dan Bailey

I have a philosophy that’s fairly simple – it’s that sooner or later, marketing tactics (both off- and online) drive to a website or landing page (or increasingly a Facebook page). Of course it fits consumer behavior as products and brands are increasingly researched in preferred online environments (important to note that Facebook is the number one site for time spent online, surpassing Google). So the idea is just to fully realize all this upfront and plan for it. Easy to say but also easily forgotten in the rush of promotion. And just as tactics direct the viewer to a centralized online marketing hub, auxiliary tactics also connect to each other (e.g., social media channels and mobile apps); achieving the “wheel” portion of the wheel and spoke. Make sense? Here’s a diagram; hope it helps in your marketing planning (like it and want more? Contact and network with Jake):