Zen Fires Digital Marketing | Web_hub_marketing Archives

Driving the Marketing Wheel & Spoke…

by Dan Bailey

I have a philosophy that’s fairly simple – it’s that sooner or later, marketing tactics (both off- and online) drive to a website or landing page (or increasingly a Facebook page). Of course it fits consumer behavior as products and brands are increasingly researched in preferred online environments (important to note that Facebook is the number one site for time spent online, surpassing Google). So the idea is just to fully realize all this upfront and plan for it…

Kodak’s New Marketing Approaches

by Dan Bailey

Last night I was pleasantly surprised at the Atlanta Interactive Marketing Association (www.atlantaima.org). Their events and discussions are always good, but I went in somewhat skeptical about a solo speaker representing traditional corporate America. Jeff Hayzlett, CMO of Eastman Kodak, turned out an enigmatic speaker with great message…

The Hub & Spoke of Web & Social Media Marketing

by Dan Bailey

So many use social media today, but are unsure of the marketing applications. Marketing in the Web 2.0 era means creating a content distribution network or hub and spoke. The idea is simple – an online hub such as a website, blog or Facebook page – becomes the principle content and call-to-action for a brand offering…

Niche Microsites vs. Broadcast Hubs

by Dan Bailey

Let’s consider the debate between Metcalfe’s Law of network effects, versus Chris Anderson’s extreme-niche Long Tail Theory. These theories have been around for years, yet how to know which is best? Do marketers go where their targets are, or operate under the “if you build it they will come” model?