green_marketing

    So… exactly what is Web 2.0 again?

    I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…

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    Top Biz Ideas for the New Year

    Here’s an interesting SpringWise.com article on top 10 business ideas: http://springwise.com/businessideas2010/. Reading between the lines, major trends groupings from these ideas include…

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    What’s “Sustainable” in Marketing Trends?

    Pro-environmental initiatives have existed in the consumer public face for decades. Currently we see an unprecedented amount of buzz around new green trends in the marketplace and public consumption. Thing is – which will last?

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