creative_marketing

Networking across generational gaps

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It has occurred to me that in today’s tech world, there are many people my age (Gen. X) or older trying to navigate the tech business world & get jobs or business surrounded by younger workers. In all comparisons, to be realistic, there are pros & cons. So to be clear this blog post is

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Social Media: Good or Bad for Society?

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These days we’re seeing more and more about the use of social media. Is it that bad? What were the positives again? For example – I’ve certainly read, like many people, about how Facebook causes insecurity by individuals seeing often only the positive highlights of other peoples’ lives & attempting to compare themselves to the

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Marketing ideas for health provider clinics or salons

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What can providers such as doctors, dentists, message therapists, chiropractors or even hair stylists do to grow business via marketing and other strategies? Here are some tips I’ve picked up serving these industries over the years: Try out a loss leader strategy that keeps customers coming back. My eye doctor gives away very small tubes

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The best question to drive promotion

“The Ultimate Question” in marketing, also called the Net Promoter Score, is often stated as “How likely are you to refer this brand to someone else?”  Directed at customers, that indeed is a great question to ask and focus on for brands. From that simple question, marketers can measure how well a brand is doing

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Driving a New Car, & Website Usability

Ever gotten into someone else’s car, thinking it should be easy to drive, only to be baffled and lost by the controls? I spent an entire day driving three different cars with about a two hour drive each. Not by choice, not by plan. One of our cars, the one I don’t drive, was noticeably

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