Zen Fires Digital Marketing | in-store_design Archives

Marketing ideas for health provider clinics or salons

by jakeaull

What can providers such as doctors, dentists, message therapists, chiropractors or even hair stylists do to grow business via marketing and other strategies? Here are some tips I’ve picked up serving these industries over the years: Try out a loss leader strategy that keeps customers coming back. My eye doctor gives away very small tubes

Branding – with Staying Power

by Dan Bailey

Consumer behavior today has been tested, pushed, analyzed to the ends. This is indicative of the economic times, and nowhere are such issues as prevelent as in retail – online and brick-and-mortar. As brand promotion and multi-sensory experience have fallen to price promotions, I can’t help but question the validity of short-term thinking…

Retail Promotions Top-of-Mind

by Dan Bailey

It should come as no surprise that for retail in recent years, discount stores have been king. Two major drivers in retail business today include IT and logistics. However, opportunities may grow for retail emotional promotions and purchasing; 2010 trends grow with larger electronic, and interactive, signage in-store. Likewise, mobile in-store interaction becomes more popular…

New Opportunities for Image & Creative

by Dan Bailey

It’s no longer a surprise that traditional advertising and publishing models are quickly vanishing. Clearly, opportunity for creative disciplines must be found in other realms. So, how about temporary marketing trial-basis models?