Google Analytics

Website Analytics to Check Regularly

It’s smart to be checking a website’s Google Analytics & Google Webmaster Tools twice a month (if not weekly). Here are just a few items worth checking to see if something fishy pops out. First off, one-month analytics changes may be misleading – what may appear to be huge traffic changes in one month may

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Free Digital Marketing Tools You Should Know About

Internet research. Competitive analysis. Project management. SEO. Social networking. Content collaboration and sharing. ..
These are essentials for digital marketing today – and interestingly because of today’s freemium internet business models, there are more and more great free tools available to do these functions! Intrigued? Please spread the word and come hear me speak on these Tuesday July 12 11:30am at the Atlanta Fish Market…

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Four Top Social Media Objectives & KPIs

What’s social media strategy? And how can it truly be measured? – Major and common questions in the new frontier today. Luckily both these questions can and should be addressed simultaneously in upfront planning. If one knows what to do, social media can provide noticeable ROI thanks to alignment with strategic objectives and monitoring…

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