social networking sites

LinkedIn Profile Planning

Over 90% of recruiters rely on LinkedIn (according to the Society of Human Resource Management). LinkedIn is a “rolodex” of your contacts, but it’s much more. Like with most social media, freshness and relevance of content are very important in LinkedIn. And you want to make sure you’ve written and/or researched a list of keywords

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And in this corner… Google vs. Facebook

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

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Content Strategy = SEO + Social Media

Think of it this way: The more personalized information a user has in Google (gmail, YouTube account, Google+, Google Docs, etc.), the more search results Google is able to serve targeted to the user specifically. So if you’ve wondered “What business does Google have being in social with Google+,” this is part the answer. Similarly, the more channels a brand occupies online, the more options search engines have available for brand top-rankings. The more customer social reviews and 3rd-party blog chatter, the more validity to the brand’s digital footprint and subsequent search rankings…

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Free Digital Marketing Tools You Should Know About

Internet research. Competitive analysis. Project management. SEO. Social networking. Content collaboration and sharing. ..
These are essentials for digital marketing today – and interestingly because of today’s freemium internet business models, there are more and more great free tools available to do these functions! Intrigued? Please spread the word and come hear me speak on these Tuesday July 12 11:30am at the Atlanta Fish Market…

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The News from ‘Twitterville’

I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…

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