social networking sites

And in this corner… Google vs. Facebook

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

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Content Strategy = SEO + Social Media

Think of it this way: The more personalized information a user has in Google (gmail, YouTube account, Google+, Google Docs, etc.), the more search results Google is able to serve targeted to the user specifically. So if you’ve wondered “What business does Google have being in social with Google+,” this is part the answer. Similarly, the more channels a brand occupies online, the more options search engines have available for brand top-rankings. The more customer social reviews and 3rd-party blog chatter, the more validity to the brand’s digital footprint and subsequent search rankings…

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Free Digital Marketing Tools You Should Know About

Internet research. Competitive analysis. Project management. SEO. Social networking. Content collaboration and sharing. ..
These are essentials for digital marketing today – and interestingly because of today’s freemium internet business models, there are more and more great free tools available to do these functions! Intrigued? Please spread the word and come hear me speak on these Tuesday July 12 11:30am at the Atlanta Fish Market…

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The News from ‘Twitterville’

I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…

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So… exactly what is Web 2.0 again?

I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…

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