Web_metrics

Analytics Setups & Training

It seams more and more companies are realizing the powerful potential of website, competitive and social analytics. Simultaneously they are realizing that their existing analytics tools can provide much more fruitful metrics reporting than what they are currently seeing (or more likely not seeing). It’s a strong point of realization (and a joy for me

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Basic Website Metrics

Website analytics are wonderful. Google Analytics is wonderful. Sometimes all of this wonderful can be too much of a good thing. It becomes valuable to go back and refresh on what basic metrics can be most valuable. So, for your website, what are they? Here’s a good answer from the book The Art of SEO

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Website Analytics to Check Regularly

It’s smart to be checking a website’s Google Analytics & Google Webmaster Tools twice a month (if not weekly). Here are just a few items worth checking to see if something fishy pops out. First off, one-month analytics changes may be misleading – what may appear to be huge traffic changes in one month may

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Thoughts on Sports Branding

When I was a kid I was ball boy for a high school football team. I enjoyed it. Part of why I enjoyed it was because my mother, who forbade sugar, wasn’t around, and halftimes I could get a candy bar and soda. Because candy bars were rare in my life, my first time at

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TV Show Web Marketing

One of the challenges for web marketing of a TV show, is how much devotion do you put toward the show, versus how much to the network? And by the network, what often means cross-promoting other shows? (Not to mention cross-promoting other TV networks owned by the same broadcast entity or group). Specifically when discussing

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