image advertising online

    New Life for Online Image Advertising

    Gone are the days of expensive AOL banner ads – today SEM text ads are reigning king (for ease of serve and reporting). Yet it’s difficult to think that image holds a weak place in the web world. While all doubt seems quelled regarding the need for company websites, it is the web “spokes” around these hubs that still require exploration…

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    What’s the Future for Image, Online?

    While brand image seemed so essential in the ’90’s marketplace, in the 2000’s it has been perhaps harder to prove the distinct value of image. For example, the majority of search engine results and marketing communications are textual only. Image is definitely relevent to our lives, yet search engines seem to ignore this. So what next?

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