Social Media Marketing

Networking across generational gaps

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It has occurred to me that in today’s tech world, there are many people my age (Gen. X) or older trying to navigate the tech business world & get jobs or business surrounded by younger workers. In all comparisons, to be realistic, there are pros & cons. So to be clear this blog post is

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Social Media: Good or Bad for Society?

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These days we’re seeing more and more about the use of social media. Is it that bad? What were the positives again? For example – I’ve certainly read, like many people, about how Facebook causes insecurity by individuals seeing often only the positive highlights of other peoples’ lives & attempting to compare themselves to the

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Digital & Referral Marketing for Medical Clinics

There are some very simple (and some not-so-simple) marketing things medical clinics, offices, dentists, chiropractors and others can be doing to successfully grow their patient base. I’ve seen these over the years, and not enough practices execute. Here’s the list: Ask for reviews to your Google Reviews page. It’s that simple. Or Yelp. Or Facebook

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SEO Backlinks; Help or Hurt Your Site?

I’ve noticed more and more chatter recently surrounding backlinks; namely, clients requesting SEO backlinks to their websites. To back up, of course a decade ago the name of the game was ‘the more backlinks, the better for SEO.’ And so SEOs began buying what turned out to be spammy, or blackhat, backlinks in time. Which

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Twitter & Google

Many people know that Tweets come up in Google! Which can help your brand-name SEO and overall digital footprint. So, here’s direction that should help with getting your Twitter account to come up in Google:   – When you Tweet with links, use Twitter’s URL shortener instead of another.   – You should follow as

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