self marketing

    Networking across generational gaps

    It has occurred to me that in today’s tech world, there are many people my age (Gen. X) or older trying to navigate the tech business world & get jobs or business surrounded by younger workers. In all comparisons, to be realistic, there are pros & cons. So to be clear this blog post is

    Read More...

    Branding Yourself: What Car Are You?

    Branding yourself as a consultant or business is an instrumental practice today. There are different ways to ask the question and look at the options. There are many different models and questions to ask to get to your own elevator pitch statement, mission/vision statements, brand projection, etc. But we all like to fantasize about what

    Read More...

    3-Step Comprehensive Marketing Approach

    The underlying trick to business, that’s easy to say but also too easily forgotten, is to: 1. Find out what people want, then: 2. Become that. Yes, salesmanship and marketing are involved, but eventually word-of-mouth will take over as well if you’ve #1 and #2 correctly. The #3. Is getting that word out there. Telling

    Read More...

    Social Media & Self Marketing Primer

    This Thursday I will be speaking in a panel at a SCAD Alumni Atlanta Chapter event on “Social Media and Self Marketing.” There’s a lot of potential in these topics (from one-to-one marketing and the “prosumer” to Web 2.0 technology capabilities) but here are some basics for discussion…

    Read More...