Zen Fires Digital Marketing | self marketing Archives

Networking across generational gaps

by jakeaull

It has occurred to me that in today’s tech world, there are many people my age (Gen. X) or older trying to navigate the tech business world & get jobs or business surrounded by younger workers. In all comparisons, to be realistic, there are pros & cons. So to be clear this blog post is

Branding Yourself: What Car Are You?

by Dan Bailey

Branding yourself as a consultant or business is an instrumental practice today. There are different ways to ask the question and look at the options. There are many different models and questions to ask to get to your own elevator pitch statement, mission/vision statements, brand projection, etc. But we all like to fantasize about what

3-Step Comprehensive Marketing Approach

by jakeaull

The underlying trick to business, that’s easy to say but also too easily forgotten, is to: 1. Find out what people want, then: 2. Become that. Yes, salesmanship and marketing are involved, but eventually word-of-mouth will take over as well if you’ve #1 and #2 correctly. The #3. Is getting that word out there. Telling

Social Media & Self Marketing Primer

by Dan Bailey

This Thursday I will be speaking in a panel at a SCAD Alumni Atlanta Chapter event on “Social Media and Self Marketing.” There’s a lot of potential in these topics (from one-to-one marketing and the “prosumer” to Web 2.0 technology capabilities) but here are some basics for discussion…