Social media

Social Media: Good or Bad for Society?

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These days we’re seeing more and more about the use of social media. Is it that bad? What were the positives again? For example – I’ve certainly read, like many people, about how Facebook causes insecurity by individuals seeing often only the positive highlights of other peoples’ lives & attempting to compare themselves to the

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And in this corner… Google vs. Facebook

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

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What Do You Know About Gamification?

What the heck is gamification? A little in the dark? That word not in your daily vocab? Here are some tips:

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Social Media’s Change Challenge

I’ve had the pleasure in recent months of co-founding a series of workshops for the greater good; non-profits and social causes, taught hands-on digital marketing strategies for growth! The Change Challenge is this great Fall monthly series at GSU, and we’ve poured a lot into it to really help the non-profits and volunteers on board. In fact the first workshop is tomorrow morning and I’m currently having fun planning my lecture – on something sorely lacking in social media marketing today – objectives and strategic content alignment. So here’s a sneak peek…

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If Content is King, Process is Prince

“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…

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