Mobile App & Marketing

The inspiration behind Instagram

Instagram has recently committed a crime: by giving up on its “fun” roots. Facebook, the current owner of Instagram, changed the logo and icon to be an (almost) meaningless white square on a rainbow background (almost meaningless; there is still some reference to the original below). Just in case there’s anyone out there who doesn’t

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The 24-Hour Mobile App Start-Up!

How does one build a technology product and organization within 24 hours? I was fortunate enough this past weekend to join in at Georgia Tech’s Advanced Technology Development Center for “Random Hacks of Kindness” (RHoK); a 24-hour event devoted to building web and mobile apps for non-profits and good causes. Although full of spirit and great fun, the event was very intensive with high output…

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Going Local on the World Wide Web

There’s a lot of buzz today regarding local search; and why not? When customers are Google searching for local services, or searching Yelp on mobile for locations, companies want to be there in the results. Likewise, with the growth of smart phone usage, companies want to be on mobile in general. But from a broad, overarching perspective, just being on mobile may not be as difficult as feared…

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