Zen Fires Digital Marketing | e-marketing Archives

New Domain vs. Old Domain

by jakeaull

I’m getting SEO questions and project requests a lot lately on one theme. Here’s the question: So let’s say a company owns two domain names – A and B. The existing company site is on domain A and has good long-term google organic indexes, traffic, etc. But the company has changed brand names and is

The Hub & Spoke of Web & Social Media Marketing

by Dan Bailey

So many use social media today, but are unsure of the marketing applications. Marketing in the Web 2.0 era means creating a content distribution network or hub and spoke. The idea is simple – an online hub such as a website, blog or Facebook page – becomes the principle content and call-to-action for a brand offering…

Atlanta Integrated Marketing Summit

by Dan Bailey

The other day I attended the Atlanta Integrated Marketing Summit (sponsored in part by the Atlanta Interactive Marketing Association). Here are some takeaways…

Email Marketing Today: Growth in Spite of Social Media?

by Dan Bailey

I recently listened to a pre-recorded webinar on the AMA site regarding email mktg trends in 2009 and projections going forward. A sponsor of this webinar was www.EmailInstitute.com, who also makes available reports from the initial study. Below are my key takeaways from both media sources.

Far from dead, email continues to grow in cross-channel and integrated mktg mix roles. The study results driving this webinar also show that vertical customers show favoritism toward email mktg, as receiving permission-based emails from their provider generates more loyalty and positive feelings toward the purchased brand. Regarding social media, social media heavy users include not only younger generations, but the more affluent and educated as well. Email marketing works hand-in-hand with social media, as the heaviest users of one channel are simultaneously the heaviest users of the other channel. As one might expect, the most loyal email recipients are also most likely to act as “brand messengers,” virally spreading positive word about the brand to others. RSS feeds work well (and have good engagement) for customer loyalty programs…