Search engine optimization

Websites with Error Pages Results in Google

As part of my search engine marketing practice, when we talk to a new prospect, we do some digital analysis on the quality of their websites and search engine responsiveness before we provide a proposal. More and more these days I’m seeing websites with numerous errors, problems – and a great many of non-existent or

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SEO for One Website vs. Multiple

A question I often get asked is from companies who think they need multiple websites as opposed to one for branding and SEO effectiveness. One site. That’s the answer. Plain and simple. Let me tell you why – Google likes a mansion rather than a shack. Why do you think Wikipedia comes up when you

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What Factors most help SEO?

People often ask me what the biggest things that help SEO are. These are my observations at this point in time: Much content (optimized pages, a lot of SEO copy per page, blogs, videos – but even new/small websites need to be setup properly for search engine recognition) Lack of errors/spam (these days, spam bots

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Website Analytics to Check Regularly

It’s smart to be checking a website’s Google Analytics & Google Webmaster Tools twice a month (if not weekly). Here are just a few items worth checking to see if something fishy pops out. First off, one-month analytics changes may be misleading – what may appear to be huge traffic changes in one month may

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My Upcoming SEO Webinar

I’m looking forward to my webinar hosted by SEMrush, 10/28/14 2pm, on SEO Link Strategies, from my book WordPress SEO Success, Please RSVP and attend! Here’s some sample content I’ll cover: It sounds cumbersome, but plan links through every page and blog post of your site if possible. When you write up your sitemap, plan

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