Twitter

    Twitter & Google

    Many people know that Tweets come up in Google! Which can help your brand-name SEO and overall digital footprint. So, here’s direction that should help with getting your Twitter account to come up in Google:   – When you Tweet with links, use Twitter’s URL shortener instead of another.   – You should follow as

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    Finally – A Measurement Plan for Social Media Marketing

    I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…

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    A Semester in History…

    This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…

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    The Millennial Social Disposition

    So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…

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    The News from ‘Twitterville’

    I’ve been reading and getting much out of Shel Israel’s book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which I recommend. Here are some of my takeways…

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