Digital Marketing Education

On Keyword Density vs. Keyword Ranking

Readers may not know – Keyword density represents the frequency of a keyword on a website page. While keyword ranking is about what keywords you are coming up for in Google and how high. FYI keyword density rarely correlates to valuable keyword ranking, particularly with long-tail, because keyword density is based on head terms you

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Total Digital Marketing Automation Sites: Worth It?

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I recently had a client ask me about the viability of some third-party digital marketing automation software. I went to the website to read more about it, and the first thing it says is to “abandon your website & your email software,” etc. Usually when services say things like that it’s a big red flag

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Social Media: Good or Bad for Society?

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These days we’re seeing more and more about the use of social media. Is it that bad? What were the positives again? For example – I’ve certainly read, like many people, about how Facebook causes insecurity by individuals seeing often only the positive highlights of other peoples’ lives & attempting to compare themselves to the

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Marketing ideas for health provider clinics or salons

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What can providers such as doctors, dentists, message therapists, chiropractors or even hair stylists do to grow business via marketing and other strategies? Here are some tips I’ve picked up serving these industries over the years: Try out a loss leader strategy that keeps customers coming back. My eye doctor gives away very small tubes

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Thinking about wearable tech

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What seems good for business strategy for wearable tech (SmartWatches, SmartClothes, etc.), is to focus more on usage than marketing aspects such as promotional awareness. What makes wearables different than iPhone and iPad is that wearables can be perceived as more utilitarian in consumption; particularly around health usage (e.g., measuring heart rate or pulse; tracking

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