Digital Marketing Education

    10 Ways to Successful Online Start-Ups

    After years of study and start-ups of my own, I’m convinced this is the best, solid way to start an online business and make it succeed long-term. Let me know what you think…

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    Social Media’s Change Challenge

    I’ve had the pleasure in recent months of co-founding a series of workshops for the greater good; non-profits and social causes, taught hands-on digital marketing strategies for growth! The Change Challenge is this great Fall monthly series at GSU, and we’ve poured a lot into it to really help the non-profits and volunteers on board. In fact the first workshop is tomorrow morning and I’m currently having fun planning my lecture – on something sorely lacking in social media marketing today – objectives and strategic content alignment. So here’s a sneak peek…

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    Free Digital Marketing Tools You Should Know About

    Internet research. Competitive analysis. Project management. SEO. Social networking. Content collaboration and sharing. ..
    These are essentials for digital marketing today – and interestingly because of today’s freemium internet business models, there are more and more great free tools available to do these functions! Intrigued? Please spread the word and come hear me speak on these Tuesday July 12 11:30am at the Atlanta Fish Market…

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    A Semester in History…

    This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…

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    So… exactly what is Web 2.0 again?

    I feel we’ve become so wrapped up in “social media” that we forget the vital, driving philosophical and technological strategies behind them. As I plan my syllabus for my Georgia State University Spring 2011 course on Social Media Marketing, I want to ensure the undercurrents are acknowledged. So, here goes…

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