marketing_trends

Total Digital Marketing Automation Sites: Worth It?

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I recently had a client ask me about the viability of some third-party digital marketing automation software. I went to the website to read more about it, and the first thing it says is to “abandon your website & your email software,” etc. Usually when services say things like that it’s a big red flag

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Marketing ideas for health provider clinics or salons

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What can providers such as doctors, dentists, message therapists, chiropractors or even hair stylists do to grow business via marketing and other strategies? Here are some tips I’ve picked up serving these industries over the years: Try out a loss leader strategy that keeps customers coming back. My eye doctor gives away very small tubes

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Finding Your Job Role in the Digital Market

Want to get into digital marketing, but you’re not sure what role is best for you? Digital marketing today has many niches. So what to focus in where you’ll thrive? You have to identify what your brain is – is it more analytic, coding or creative? More talkative or focused? Here are some tips to consider:

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Email Newsletter Tips

Are you looking into generating professional email newsletters for your company? If so, here are a few recommendations: Maybe you’re writing articles or blog posts that you want to list or summarize in your email. Good idea! But those long URLs you put in your email body might get chopped in email threads; so you

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SEO Backlinks; Help or Hurt Your Site?

I’ve noticed more and more chatter recently surrounding backlinks; namely, clients requesting SEO backlinks to their websites. To back up, of course a decade ago the name of the game was ‘the more backlinks, the better for SEO.’ And so SEOs began buying what turned out to be spammy, or blackhat, backlinks in time. Which

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