New marketing trends

Finding Your Job Role in the Digital Market

Want to get into digital marketing, but you’re not sure what role is best for you? Digital marketing today has many niches. So what to focus in where you’ll thrive? You have to identify what your brain is – is it more analytic, coding or creative? More talkative or focused? Here are some tips to consider:

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Digital & Referral Marketing for Medical Clinics

There are some very simple (and some not-so-simple) marketing things medical clinics, offices, dentists, chiropractors and others can be doing to successfully grow their patient base. I’ve seen these over the years, and not enough practices execute. Here’s the list: Ask for reviews to your Google Reviews page. It’s that simple. Or Yelp. Or Facebook

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The Pink Brand Awareness

I read recently about how much of the Susan Komen Foundation’s donations actually goes to breast cancer research. Yet that’s not the entire story. There is always a halo brand that raises awareness for the overall service category. The needle pulls the rest of the thread along with it. We’ve reached a point here in

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What the Game of Life means for Business Today

I just happen have both versions of the Game of Life: The original and the one that’s only a couple years old. The differences are in some ways subtle, some ways very meaningful – they say a lot about the change of the economy. Interestingly, it’s not just the game – what the differences say

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The History Behind Viral Sensations

Our tendency is to think of huge viral video successes as being new and unprecedented. Take viral entertainment team Auto-Tune the News, of “Hide your kids, hide your wife” fame – in fact that very song/video (The Bed Intruder) has over 150 million views and 800,000 likes. They have their own YouTube channel with over

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