integrated_marketing

    Email Newsletter Tips

    Are you looking into generating professional email newsletters for your company? If so, here are a few recommendations: Maybe you’re writing articles or blog posts that you want to list or summarize in your email. Good idea! But those long URLs you put in your email body might get chopped in email threads; so you

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    Event on 2015 Trends in Digital Advertising

    I’m looking forward to heading up an AiMA panel discussion on January 22 in Atlanta on the topic of Predictions for Paid – Digital Advertising. Prominent speakers will shed great light on things to know for the new year in PPC and display ads. As Chair for the Atlanta Interactive Marketing Association Search Engine Marketing

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    My Upcoming SEO Webinar

    I’m looking forward to my webinar hosted by SEMrush, 10/28/14 2pm, on SEO Link Strategies, from my book WordPress SEO Success, Please RSVP and attend! Here’s some sample content I’ll cover: It sounds cumbersome, but plan links through every page and blog post of your site if possible. When you write up your sitemap, plan

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    TV Show Web Marketing

    One of the challenges for web marketing of a TV show, is how much devotion do you put toward the show, versus how much to the network? And by the network, what often means cross-promoting other shows? (Not to mention cross-promoting other TV networks owned by the same broadcast entity or group). Specifically when discussing

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    Social Media’s Change Challenge

    I’ve had the pleasure in recent months of co-founding a series of workshops for the greater good; non-profits and social causes, taught hands-on digital marketing strategies for growth! The Change Challenge is this great Fall monthly series at GSU, and we’ve poured a lot into it to really help the non-profits and volunteers on board. In fact the first workshop is tomorrow morning and I’m currently having fun planning my lecture – on something sorely lacking in social media marketing today – objectives and strategic content alignment. So here’s a sneak peek…

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