Zen Fires Digital Marketing | semantic_Web Archives

To What Value, Social Media?

by Dan Bailey

At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?

Do You Behave? Online?

by Dan Bailey

Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?

Do Whatever You Want – Because the Web Told You To…

by Dan Bailey

The future is wide open – we’re moving toward an era unprecedented on the Web – scary and empowering at the same time… Web sites are growing their abilities to serve specific advertising and content catered to the viewer’s interests – the Semantic Web.

Advertising and Security on the Semantic Web

by Dan Bailey

So I’ve been reading about the latest pushes toward the Web 3.0 Semantic Web. There’s no real surprise here. But isn’t it scary? That is, the idea that online mega media channels could own and distribute or re-appropriate our own personal indicated preferences and stories?