Zen Fires Digital Marketing | image/design Archives

The inspiration behind Instagram

by Dan Bailey

Instagram has recently committed a crime: by giving up on its “fun” roots. Facebook, the current owner of Instagram, changed the logo and icon to be an (almost) meaningless white square on a rainbow background (almost meaningless; there is still some reference to the original below). Just in case there’s anyone out there who doesn’t

Driving a New Car, & Website Usability

by jakeaull

Ever gotten into someone else’s car, thinking it should be easy to drive, only to be baffled and lost by the controls? I spent an entire day driving three different cars with about a two hour drive each. Not by choice, not by plan. One of our cars, the one I don’t drive, was noticeably

Creative Tactics – Proving ROI for Vehicle Art

by Dan Bailey

Vehicle wrap graphics have increased on the streets in the last decade and a half. They can be fun, creative promotional projects and can stand out on the curb. But what kind of return can they achieve?

New Opportunities for Image & Creative

by Dan Bailey

It’s no longer a surprise that traditional advertising and publishing models are quickly vanishing. Clearly, opportunity for creative disciplines must be found in other realms. So, how about temporary marketing trial-basis models?