email_marketing

Email Newsletter Tips

• by Dan Bailey

Are you looking into generating professional email newsletters for your company? If so, here are a few recommendations: Maybe you’re writing articles or blog posts that you want to list or summarize in your email. Good idea! But those long URLs you put in your email body might get chopped in email threads; so you

The Nature of Nurture Campaigns

• by Dan Bailey

In the digital world of mid-2011, wading increasingly in Web 2.0 and mobile, how do more traditional approaches to web and email marketing apply? How to know what to throw out in yesterday’s trash and what to dust off for re-use? Mitch Myerson’s book, Mastering Online Marketing, is one of my preferred sources on the subject…

LinkedIn Strategies

• by Dan Bailey

Here are my takeaways of Sean Nelson’s well-structured thoughts on LinkedIn strategic communications: All of us in LinkedIn, whether we know it or not, are operating under a strategy. The better we understand this point, the more we can use our LinkedIn communications to our advantage…

Atlanta Integrated Marketing Summit

• by Dan Bailey

The other day I attended the Atlanta Integrated Marketing Summit (sponsored in part by the Atlanta Interactive Marketing Association). Here are some takeaways…

Email Marketing Today: Growth in Spite of Social Media?

• by Dan Bailey

I recently listened to a pre-recorded webinar on the AMA site regarding email mktg trends in 2009 and projections going forward. A sponsor of this webinar was www.EmailInstitute.com, who also makes available reports from the initial study. Below are my key takeaways from both media sources.

Far from dead, email continues to grow in cross-channel and integrated mktg mix roles. The study results driving this webinar also show that vertical customers show favoritism toward email mktg, as receiving permission-based emails from their provider generates more loyalty and positive feelings toward the purchased brand. Regarding social media, social media heavy users include not only younger generations, but the more affluent and educated as well. Email marketing works hand-in-hand with social media, as the heaviest users of one channel are simultaneously the heaviest users of the other channel. As one might expect, the most loyal email recipients are also most likely to act as “brand messengers,” virally spreading positive word about the brand to others. RSS feeds work well (and have good engagement) for customer loyalty programs…