What Do You Know About Gamification?

A little in the dark? That word not in your daily vocab? Here are some tips:

  • Gamification is brand-driven consumer actions and customer journeys in social media and mobile apps.
  • Gamification is badges
  • It is not the same as social media games (Farmville, Mafia Wars)
  • It is not couponing (at least not Groupon one-time purchase acquisition)
  • It is not MMOs (massive, multi-player online role-playing games)
  • Gamification is incentivization triggers, for:
    – Surveys
    – Opt-ins
  • It offers consumers Rewards (to achieve monetization)
  • It is modeled on one of the most enduring aspects of social media: Engagement
  • Because of its guidance and learning process properties, gamification has inherent capabilities in education.
Want more? Come to the AiMA event I planned Wednesday, August 31, 6:30 pm, and learn all about this plus social media games! We’ve got great speakers, great content and networking: atlantaima.org – or grab a peak at the slide deck on my slideshare account. See ya there!

Have thoughts on this? Want discussion? Comment & connect with me!

Jake Aull | zenofbrand.com | Websites, Marketing, Social Media, SEO & Design
404.259.5550 | email | @jakeaull | Blog: jakeaull.wordpress.com