What Do You Know About Gamification?

    A little in the dark? That word not in your daily vocab? Here are some tips:

    • Gamification is brand-driven consumer actions and customer journeys in social media and mobile apps.
    • Gamification is badges
    • It is not the same as social media games (Farmville, Mafia Wars)
    • It is not couponing (at least not Groupon one-time purchase acquisition)
    • It is not MMOs (massive, multi-player online role-playing games)
    • Gamification is incentivization triggers, for:
      – Surveys
      – Opt-ins
    • It offers consumers Rewards (to achieve monetization)
    • It is modeled on one of the most enduring aspects of social media: Engagement
    • Because of its guidance and learning process properties, gamification has inherent capabilities in education.
    Want more? Come to the AiMA event I planned Wednesday, August 31, 6:30 pm, and learn all about this plus social media games! We’ve got great speakers, great content and networking: atlantaima.org – or grab a peak at the slide deck on my slideshare account. See ya there!

    Have thoughts on this? Want discussion? Comment & connect with me!

    Jake Aull | zenofbrand.com | Websites, Marketing, Social Media, SEO & Design
    404.259.5550 | email | @jakeaull | Blog: jakeaull.wordpress.com