Finally – A Measurement Plan for Social Media Marketing

• by Dan Bailey

I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…