The best question to drive promotion

    “The Ultimate Question” in marketing, also called the Net Promoter Score, is often stated as “How likely are you to refer this brand to someone else?”  Directed at customers, that indeed is a great question to ask and focus on for brands. From that simple question, marketers can measure how well a brand is doing

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    The inspiration behind Instagram

    Instagram has recently committed a crime: by giving up on its “fun” roots. Facebook, the current owner of Instagram, changed the logo and icon to be an (almost) meaningless white square on a rainbow background (almost meaningless; there is still some reference to the original below). Just in case there’s anyone out there who doesn’t

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    Hiring for Search Marketers

    I’ve had several people ask me lately for tips on hiring search marketers in-house. Of course we provide these various expertise offerings to businesses all the time, and there are other good digital-focus agencies. But if you wish to hire in-house for a permanent position, here are some tips: There are good search marketers &

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