10 Ways to Successful Online Start-Ups

    After years of study and start-ups of my own, I’m convinced this is the best, solid way to start an online business and make it succeed long-term. Let me know what you think…

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    What’s Best for Your Web Copy? Widgets or Pages?

    Many small businesses today are ditching their Web 1.0 static websites in favor of content management system (CMS) sites, such as WordPress websites (in fact I’m building three such websites for customers now). The functionality and widget capabilities in WordPress are attractive – yet they can often go overboard! Here’s what I would recommend for gauging when and how it’s appropriate to use a widget versus web page content display options:

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    The “Social Trade”

    I hope to clearly introduce here a new concept – the “social trade.”

    By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”

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