Augmented Reality? Really?

    AR is no new phenomenon. But has it really been used on smartphone successfully in marketing? Short answer is yes. Here’s how: Perhaps a great example of what AR is and how it’s been used is with Pokemon Go (and other games). Pokemon Go was massively popular a few years ago (but is still played)

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    What Makes Up the Worlds of Web 2.0 & 3.0?

    You’ve heard the terms Web 2.0 & 3.0, but perhaps uncertain of exactly what they mean or what constitutes them? Here are some lists of technological inventions and components to attempt to clarify: Web 2.0 is the technological backbone and inception of the world of social media. It’s made up of: • Podcasts • Blogs

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    Remember QR Codes?

    Quick Response codes have been around since 1994 (1994! invented in Japan for labeling auto parts). They are 2D scanning codes for marketing usage. They aren’t just a fading trend – there are still a lot of advantages to them, such as: There are a lot of free, easy-to-use QR code generators (such as with

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