Retail marketing

    Product Listings & SEO on Websites

    If you list a lot of products on your website, don’t just drop in a short manufacturer description with their photo and wala! that’s a whole page on your website that’s supposed to re-sell product! In a physical retail store setting, you would place items on the shelf, display them a certain way, move them

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    Branding – with Staying Power

    Consumer behavior today has been tested, pushed, analyzed to the ends. This is indicative of the economic times, and nowhere are such issues as prevelent as in retail – online and brick-and-mortar. As brand promotion and multi-sensory experience have fallen to price promotions, I can’t help but question the validity of short-term thinking…

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    Retail Promotions Top-of-Mind

    It should come as no surprise that for retail in recent years, discount stores have been king. Two major drivers in retail business today include IT and logistics. However, opportunities may grow for retail emotional promotions and purchasing; 2010 trends grow with larger electronic, and interactive, signage in-store. Likewise, mobile in-store interaction becomes more popular…

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