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I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…
Read More...For the most fruitful web analytics, I recommend identifying website measurement strategies for both brand awareness and sales-lead development (with conversion and retention). For growth in brand awareness, of course certain metrics can be very revealing, such as change in quantity of first-time unique visitors…
Read More...It’s truly amazing how many possibilities exist in Web analytics – and how the approaches and the technology behind them continuously grow. In fact, determining the best, baseline metrics for a site can be a daunting deliberation…
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