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So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…
Read More...Last night’s big game had a few surprises. One of the biggest being Google’s “Parisian Love” ad. A well-done ad, it revealed clearly to me just how much of our lives now center around online search behavior…
Read More...We’ve all heard of the 80/20 rule, applied to myriad business outlooks. Interesting thing is, I continually encounter even more extreme percentage break-downs in studies and articles on Web marketing. Take for example the Apple/AT&T iPhone first product launch…
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