Web consumer behavior

The Millennial Social Disposition

So much of what I’ve read about our varied generational cohorts points to the unique attributes of the Millennial generation (current children through college students; some sociologists claim through late 20s). Millennials for example can embrace the transparency of social media today without fear (of identity theft, security, etc.)…

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Google? In a Super Bowl Ad?

Last night’s big game had a few surprises. One of the biggest being Google’s “Parisian Love” ad. A well-done ad, it revealed clearly to me just how much of our lives now center around online search behavior…

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A 90/10 Rule for Web Marketing?

We’ve all heard of the 80/20 rule, applied to myriad business outlooks. Interesting thing is, I continually encounter even more extreme percentage break-downs in studies and articles on Web marketing. Take for example the Apple/AT&T iPhone first product launch…

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