Copyright ©2024 · ZenFires Digital Marketing
How does one build a technology product and organization within 24 hours? I was fortunate enough this past weekend to join in at Georgia Tech’s Advanced Technology Development Center for “Random Hacks of Kindness” (RHoK); a 24-hour event devoted to building web and mobile apps for non-profits and good causes. Although full of spirit and great fun, the event was very intensive with high output…
Read More...Over the years I’ve given web and branding advise to a number of companies, as well as having designed and built client websites. Lately, I’ve noticed a number of corporate sites to be, in my opinion, too-narrowly focused. These are sites which actually profess their own brand names well and use deep-niche, industry relevant terminology…
Read More...In the digital world of mid-2011, wading increasingly in Web 2.0 and mobile, how do more traditional approaches to web and email marketing apply? How to know what to throw out in yesterday’s trash and what to dust off for re-use? Mitch Myerson’s book, Mastering Online Marketing, is one of my preferred sources on the subject…
Read More...I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…
Read More...What’s social media strategy? And how can it truly be measured? – Major and common questions in the new frontier today. Luckily both these questions can and should be addressed simultaneously in upfront planning. If one knows what to do, social media can provide noticeable ROI thanks to alignment with strategic objectives and monitoring…
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Copyright ©2024 · ZenFires Digital Marketing