The Latest From Our Blog...

Top Biz Ideas for the New Year

Here’s an interesting SpringWise.com article on top 10 business ideas: http://springwise.com/businessideas2010/. Reading between the lines, major trends groupings from these ideas include…

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What Does Crowdsourcing Mean for Creative Professionals?

Everybody seems to know a part-time Web designer or a graphic design hobbyist. And these days, companies’ public crowdsourcing promotional contests are increasing. They’re cheap for the company, who receives a lot of ideas, and the contest itself can create marketing buzz. Of course this industry practice is tough on design and advertising professionals…

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How’s Your Social Netiquette?

The concept of “social netiquette” essentially focuses on appropriate behavior and social practices online, especially now in social networking software. I’ve surmised some major, recurring (and somewhat obvious) recommendations…

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What’s the Future for Image, Online?

While brand image seemed so essential in the ’90’s marketplace, in the 2000’s it has been perhaps harder to prove the distinct value of image. For example, the majority of search engine results and marketing communications are textual only. Image is definitely relevent to our lives, yet search engines seem to ignore this. So what next?

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Do You Behave? Online?

Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?

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