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So I’ve been reading Chris Brogan’s and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. I personally find the book more geared toward the social media novice and consequently prefer Wikinomics and Groundswell for books on Web 2.0 marketing philosophy. That said, there are a few good nuggets in Trust Agents…
Read More...Everybody seems to know a part-time Web designer or a graphic design hobbyist. And these days, companies’ public crowdsourcing promotional contests are increasing. They’re cheap for the company, who receives a lot of ideas, and the contest itself can create marketing buzz. Of course this industry practice is tough on design and advertising professionals…
Read More...In case you haven’t heard, it seems many people are trying to find the best way to sell information or content on the Web. Which is difficult, so long as…
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