Copyright ©2024 · ZenFires Digital Marketing
Well the last several weeks in Atlanta, for social media advocacy, have been truly landmark, with many events. One of those events was an inaugural Atlanta Interactive Marketing Association Social Media SIG lunch-n-learn which I moderated. During that panel discussion, I discussed the role of the “prosumer” in Web 2.0 today…
Read More...At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?
Read More...Consumer behavior today has been tested, pushed, analyzed to the ends. This is indicative of the economic times, and nowhere are such issues as prevelent as in retail – online and brick-and-mortar. As brand promotion and multi-sensory experience have fallen to price promotions, I can’t help but question the validity of short-term thinking…
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Copyright ©2024 · ZenFires Digital Marketing