CRM_automation

    The Nature of Nurture Campaigns

    In the digital world of mid-2011, wading increasingly in Web 2.0 and mobile, how do more traditional approaches to web and email marketing apply? How to know what to throw out in yesterday’s trash and what to dust off for re-use? Mitch Myerson’s book, Mastering Online Marketing, is one of my preferred sources on the subject…

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