e-commerce

    10 Ways to Successful Online Start-Ups

    After years of study and start-ups of my own, I’m convinced this is the best, solid way to start an online business and make it succeed long-term. Let me know what you think…

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    Branding – with Staying Power

    Consumer behavior today has been tested, pushed, analyzed to the ends. This is indicative of the economic times, and nowhere are such issues as prevelent as in retail – online and brick-and-mortar. As brand promotion and multi-sensory experience have fallen to price promotions, I can’t help but question the validity of short-term thinking…

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    Approaching Website Analytics (pt 2)

    For the most fruitful web analytics, I recommend identifying website measurement strategies for both brand awareness and sales-lead development (with conversion and retention). For growth in brand awareness, of course certain metrics can be very revealing, such as change in quantity of first-time unique visitors…

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    Approaching Website Analytics

    It’s truly amazing how many possibilities exist in Web analytics – and how the approaches and the technology behind them continuously grow. In fact, determining the best, baseline metrics for a site can be a daunting deliberation…

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    Do You Behave? Online?

    Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?

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