integrated_marketing

    Top Biz Ideas for the New Year

    • by Dan Bailey

    Here’s an interesting SpringWise.com article on top 10 business ideas: http://springwise.com/businessideas2010/. Reading between the lines, major trends groupings from these ideas include…

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    SMS/Mobile Marketing Updates

    • by Dan Bailey

    The big growth in mobile marketing right now is apps. Top apps include Facebook and Weather.com. The point is for the app to be usefull; not a gimic or game (those see immediate usage drop-off after download). This new mobile era sees a shift from the old promotional marketing AAU approach, to a model of Need-Search-Retention (or engagement).

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