Copyright ©2024 · ZenFires Digital Marketing
This Thursday I will be speaking in a panel at a SCAD Alumni Atlanta Chapter event on “Social Media and Self Marketing.” There’s a lot of potential in these topics (from one-to-one marketing and the “prosumer” to Web 2.0 technology capabilities) but here are some basics for discussion…
Read More...Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?
Read More...Let’s consider the debate between Metcalfe’s Law of network effects, versus Chris Anderson’s extreme-niche Long Tail Theory. These theories have been around for years, yet how to know which is best? Do marketers go where their targets are, or operate under the “if you build it they will come” model?
Read More...
Copyright ©2024 · ZenFires Digital Marketing