Copyright ©2025 · ZenFires Digital Marketing
On the one hand, marketers talk today about the noise noise noise and impossibility to break through it all for consumer attention. On the other hand today’s digital technologies allow for extreme micro-segmentation levels never before possible. Who’s right, who’s wrong?
Read More...Internet research. Competitive analysis. Project management. SEO. Social networking. Content collaboration and sharing. ..
These are essentials for digital marketing today – and interestingly because of today’s freemium internet business models, there are more and more great free tools available to do these functions! Intrigued? Please spread the word and come hear me speak on these Tuesday July 12 11:30am at the Atlanta Fish Market…
When people ask what I do, and I mention I teach Social Media Marketing and SEO at GSU, the invariable response is, “How can you keep up; it must change daily!” And interestingly, this very response bellies my view that the common problem with social media marketing today is a focus on tactical changing features and technologies instead of more long-term strategies and primary marketing objectives.
Read More...“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…
Read More...I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…
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Copyright ©2025 · ZenFires Digital Marketing