ROI

To What Value, Social Media?

At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?

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Creative Tactics – Proving ROI for Vehicle Art

Vehicle wrap graphics have increased on the streets in the last decade and a half. They can be fun, creative promotional projects and can stand out on the curb. But what kind of return can they achieve?

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