Copyright ©2024 · ZenFires Digital Marketing
At last – social media seems to dawn on corporate America as critical mass adoption rather than a passing trend. But the ongoing questions remain: how to measure social media marketing impact, how to attach value to social media?
Read More...Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?
Read More...The future is wide open – we’re moving toward an era unprecedented on the Web – scary and empowering at the same time… Web sites are growing their abilities to serve specific advertising and content catered to the viewer’s interests – the Semantic Web.
Read More...So I’ve been reading about the latest pushes toward the Web 3.0 Semantic Web. There’s no real surprise here. But isn’t it scary? That is, the idea that online mega media channels could own and distribute or re-appropriate our own personal indicated preferences and stories?
Read More...
Copyright ©2024 · ZenFires Digital Marketing