Location Discounting via Mobile Marketing

    We’ve all seen them. Home services trucks and workers in our neighborhoods, working on one house while passing out flyers to all the others. Headlines read, “Since we’re already on your street, why not hire us at a discount to fix your home as well?”. A simple idea that any homeowner has probably considered for purchase at some point or another. Service discounts based on location. This type of marketing has been cheap, simple, effective and non-technological. But what if technology could drastically increase the marketing potential and purchasing?


    SMS/Mobile Marketing Updates

    The big growth in mobile marketing right now is apps. Top apps include Facebook and The point is for the app to be usefull; not a gimic or game (those see immediate usage drop-off after download). This new mobile era sees a shift from the old promotional marketing AAU approach, to a model of Need-Search-Retention (or engagement).