Copyright ©2024 · ZenFires Digital Marketing
“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…
Read More...I was fortunate enough last week to be a panelist in a webinar on Social Media Analytics put on by The Experts Bench – enjoyed the discussion and was with some very knowledgeable co-speakers. A poignant topic – as so many like to think that social media ROI doesn’t exist, that it’s not measurable. About a quarter of the GSU Social Media Marketing and SEO course classes I teach are focused on web metrics and analytics. My primary tenants of social media measurement are as follows…
Read More...What’s social media strategy? And how can it truly be measured? – Major and common questions in the new frontier today. Luckily both these questions can and should be addressed simultaneously in upfront planning. If one knows what to do, social media can provide noticeable ROI thanks to alignment with strategic objectives and monitoring…
Read More...This week I teach my last class for Georgia State University’s first Social Media Marketing course, which I researched, wrote the syllabus for, and began teaching this January. I have to say it’s been great – much fun and a feeling of accomplishment – hopefully for my students as much as myself. I structured the class largely around team projects with new, actual social media channels promoting major brands as student “brand fans”…
Read More...Let’s say you’re an SMB (small-medium business) wanting to measure keyword demand; or, what types of content achieve the most online searches in your market. Oh – and you want it for free… Well, let’s try it…
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Copyright ©2024 · ZenFires Digital Marketing